Vlad Lodzinski
Director, Content
LP33.tv
This member only allows contact from other MIDB members
LP33.tv
Beverly Hills, California
United States of America
90211
United States of America
90211
This member only allows contact from other MIDB members
Quick Pitch
" A pioneering and creative Media Executive; an expert in TV, iTV and video rich cross-platform entertainment formats, content delivery; strong knowledge of the strategic, business, technical and logistical processes involved in making success in the competitive multi-platform media TV environment. A leader dynamic; determined; lateral thinker; motivational; visionary. "
" A pioneering and creative Media Executive; an expert in TV, iTV and video rich cross-platform entertainment formats, content delivery; strong knowledge of the strategic, business, technical and logistical processes involved in making success in the competitive multi-platform media TV environment. A leader dynamic; determined; lateral thinker; motivational; visionary. "
Fields of Experience:
New Media / Artist Development
Videographer / Video Jockey
Music Editor
Artist Manager
Music TV & Entertainment
New Media / Artist DevelopmentVideographer / Video JockeyMusic EditorArtist ManagerMusic TV & Entertainment
About:
Vlad is an experienced Executive, having launched channels (creatively, operationally, commercially) for both large conglomerates (MTV, UPC) in the UK and in Europe, as well as smaller, entrepreneurial businesses. Vlad has also had a number of high profile creative roles at companies as diverse at LWT (ITV), Universal Studios and The Betting Channel (Avago). In more recent years Vlad has been working entrepreneurially with a number of new media ventures as well as acting as a consultant.
He has now taken his creative, production, entrepreneurial and operational skills to start-up LP33.tv which will go in to public Beta in the Summer of 2008.
Vlad is currently based both in London and Los Angeles.
Vlad is an experienced Executive, having launched channels (creatively, operationally, commercially) for both large conglomerates (MTV, UPC) in the UK and in Europe, as well as smaller, entrepreneurial businesses. Vlad has also had a number of high profile creative roles at companies as diverse at LWT (ITV), Universal Studios and The Betting Channel (Avago). In more recent years Vlad has been working entrepreneurially with a number of new media ventures as well as acting as a consultant.
He has now taken his creative, production, entrepreneurial and operational skills to start-up LP33.tv which will go in to public Beta in the Summer of 2008.
Vlad is currently based both in London and Los Angeles.
Projects:
Joined this revolutionary music start-up whilst pre-funded and was instrumental in shaping the offering, and now takes a leading role in launching the site. With specific responsibility for all editorial (Video, audio and other), Vlad has responsibility for Marketing, Content, Creative and other consumer facing areas.
Skee Media Consultancy: Interim Management; start-up incubation; Creative & Format Agency. Working in Digital & ‘traditional’ TV Media; strategy, delivery & content. Consult on Central & East Europe media & also act as a Media Commentator.
Projects include: platform agnostic/TV entertainment as well as traditional broadcast (inc. formats); web: broadcast, publishing, social networks & music; mobile video; film; live events; business dev.
Projects included:
• 3 new prospective channel launches, including all aspects (from regulatory, through technical & content) of MTV Israel and other emerging markets.
• Creative overhaul of structures & programming for MTV North, inc. interactive formats.
Creatively & logistically ran all TV productions in Poland & the UK for the station which became the platform’s best performer.
The station had a heavy youth slant and this included Music.
The (re)launch of the channel, increased audience share from1% to 3.5%, whilst shows like my ‘telenovela’ peaked at 6%. Series repeated on terrestrial were always hits. I reported directly to the channel MD, oversaw an in-house tea of 30 and managed productions through a number of companies.
Responsibilities included:
• Help set up the channel as a stand-alone division, inc. finance, systems, creative, logistics, staff, compliance & in-house production & facilities. All programme briefs and commissioning.
• Exec. Producer of all TV production in excess of 140 hours per annum including drama serials, sitcoms, live events, entertainment, factual, factual entertainment, youth, game shows etc. I was also involved in the Feature Film division run by the MD, with a slate of several high profile films.
• Ran contract negotiations, inc. long term multi-million dollar co-productions & related other business opportunities including web partnerships.
• Being a ‘beacon’ setting western standards and ensuring those permeated through in-house and partner companies. This included my work with the 2 major commercial terrestrials & training.
The channel was Poland's Comedy & Youth Entertainment Station, based loosely on Sky One.
Reporting to Bob Massie and Nigel Lythgoe, my role was to help LWT develop expertise in youth and multi-channel. Worked on, and pitched a years worth of offers to ITV & others – this included initial work on Popstars, as well as a number of other successes.
• Production credits inc. ITV2 Launch, ITV producer MTV Awards 1998, pre-production of two Ch.4 youth docu-soaps & Millennium Events.
‘Hard’ launched the station, moving from a weekly programming block to a full blown 24 hr channel.
I took Atomic from 7th to 2nd in the Polish cable music market, just behind MTV. Direct report to MD.
Responsibilities included:
• Strategy; programming, music; branding & marketing (on/off air), future business & creative direction.
• Control of; content, schedule, commissions, in-house production team (35) & branding
• Created; Business structures, department structures, western working methods & training programmes
• Separately I also worked for Atomic shareholders on numerous occasions, including on the BP, and the productions for, a start-up terrestrial station in Romania.
Atomic TV was a music & youth entertainment station founded by Bob Geldof & US entrepreneurs, in conjunction with Planet 24. The channel was later bought by Viacom & re-branded as MTV Polska.
96-97: Senior Producer/ Director
As one of the most experienced members of production I worked on the strategically important regionalisation of MTV Europe Channels & Production through the use of modern technology.
I also developed a raft of strategically important new shows and formats.
93-96: Producer /Director
Series Editor, Producer, Live Producer, Live Studio Director, Live Music Director, Comedy Producer & Director, Comedy Sketch writer, Development Producer, Line Producer. Events include Olympics, all major rock, sports & entertainment festivals, MIR station link up, Cannes Film Festival & Film Specials.
90-93: Junior, Researcher, Associate Producer
Started my career on MTV’s movie coverage including reviewing, interviewing, co-marketing and Cannes Festival
Director, Content
/ LP33.tv
(2007 - present)Joined this revolutionary music start-up whilst pre-funded and was instrumental in shaping the offering, and now takes a leading role in launching the site. With specific responsibility for all editorial (Video, audio and other), Vlad has responsibility for Marketing, Content, Creative and other consumer facing areas.
Director
/ SkeeMedia Consultancy
(2006 - 2007)Skee Media Consultancy: Interim Management; start-up incubation; Creative & Format Agency. Working in Digital & ‘traditional’ TV Media; strategy, delivery & content. Consult on Central & East Europe media & also act as a Media Commentator.
Projects include: platform agnostic/TV entertainment as well as traditional broadcast (inc. formats); web: broadcast, publishing, social networks & music; mobile video; film; live events; business dev.
Launch Director Exec Producer
/ MTV Europe
(2001 - 2001)Projects included:
• 3 new prospective channel launches, including all aspects (from regulatory, through technical & content) of MTV Israel and other emerging markets.
• Creative overhaul of structures & programming for MTV North, inc. interactive formats.
Commissioning Editor Production Executive
/ UPC Tv Wizja Jeden
(1999 - 2000)Creatively & logistically ran all TV productions in Poland & the UK for the station which became the platform’s best performer.
The station had a heavy youth slant and this included Music.
The (re)launch of the channel, increased audience share from1% to 3.5%, whilst shows like my ‘telenovela’ peaked at 6%. Series repeated on terrestrial were always hits. I reported directly to the channel MD, oversaw an in-house tea of 30 and managed productions through a number of companies.
Responsibilities included:
• Help set up the channel as a stand-alone division, inc. finance, systems, creative, logistics, staff, compliance & in-house production & facilities. All programme briefs and commissioning.
• Exec. Producer of all TV production in excess of 140 hours per annum including drama serials, sitcoms, live events, entertainment, factual, factual entertainment, youth, game shows etc. I was also involved in the Feature Film division run by the MD, with a slate of several high profile films.
• Ran contract negotiations, inc. long term multi-million dollar co-productions & related other business opportunities including web partnerships.
• Being a ‘beacon’ setting western standards and ensuring those permeated through in-house and partner companies. This included my work with the 2 major commercial terrestrials & training.
The channel was Poland's Comedy & Youth Entertainment Station, based loosely on Sky One.
Development Producer
/ LWT/ITV
(1998 - 1998)Reporting to Bob Massie and Nigel Lythgoe, my role was to help LWT develop expertise in youth and multi-channel. Worked on, and pitched a years worth of offers to ITV & others – this included initial work on Popstars, as well as a number of other successes.
• Production credits inc. ITV2 Launch, ITV producer MTV Awards 1998, pre-production of two Ch.4 youth docu-soaps & Millennium Events.
Director of Programming
/ Atomic TV
(1997 - 1998)‘Hard’ launched the station, moving from a weekly programming block to a full blown 24 hr channel.
I took Atomic from 7th to 2nd in the Polish cable music market, just behind MTV. Direct report to MD.
Responsibilities included:
• Strategy; programming, music; branding & marketing (on/off air), future business & creative direction.
• Control of; content, schedule, commissions, in-house production team (35) & branding
• Created; Business structures, department structures, western working methods & training programmes
• Separately I also worked for Atomic shareholders on numerous occasions, including on the BP, and the productions for, a start-up terrestrial station in Romania.
Atomic TV was a music & youth entertainment station founded by Bob Geldof & US entrepreneurs, in conjunction with Planet 24. The channel was later bought by Viacom & re-branded as MTV Polska.
Senior Producer
/ MTV Europe
(1990 - 1997)96-97: Senior Producer/ Director
As one of the most experienced members of production I worked on the strategically important regionalisation of MTV Europe Channels & Production through the use of modern technology.
I also developed a raft of strategically important new shows and formats.
93-96: Producer /Director
Series Editor, Producer, Live Producer, Live Studio Director, Live Music Director, Comedy Producer & Director, Comedy Sketch writer, Development Producer, Line Producer. Events include Olympics, all major rock, sports & entertainment festivals, MIR station link up, Cannes Film Festival & Film Specials.
90-93: Junior, Researcher, Associate Producer
Started my career on MTV’s movie coverage including reviewing, interviewing, co-marketing and Cannes Festival